The agency Woollim Entertainment unveiled its title track "Obliviate" for the first time, along with a new concept photo of Lovelyz's seventh mini-album "UNFORGETTABLE," which will be released on Sept. 1 through its official SNS channel at midnight on Aug. 20.

Earlier, Lovelyz, who showed off her charisma in a black suit, gave off an unexpected charm with a pure white costume in a newly released concept photo. Lovelyz in the frame is sitting on a chair, leaning against each other, and making eye contact with the camera. In particular, Lovelyz's new mini-album title track was revealed to be "Obliviate," drawing enthusiastic responses from fans.