Fan & Star has launched the group ITZY LIA's birthday ad project.

Idol weekly ranking site "Fan & Star" held a surprise event for Lia on the 26th. It is a large advertising project celebrating her birthday on the 21st of next month.

LIA's birthday event will be held simultaneously at the "Fan & Star" service in Korea, China, Japan, and Vietnam. It adds meaning to the fact that fans from home and abroad who support him can participate together.

Participating in the event is available at the "ADs" section on the Fan & Star website. It is a method of donating rainbow stars (points that can be collected on the site) that fans have collected. The number of donations is unlimited and you can add another product.

Currently, Lia's birthday project includes global products such as electronic display boards at 42 stations on Seoul Subway Line 2, CM board at Hapjeong Station, multi-vision at Hongdae Station, media facade at Myeong-dong, and Shin-Okubo electronic display boards in Shinjuku, Japan.

With the event running until the 12th of next month, attention is being paid to whether it will be successful for the rest of the year.