
Idol fandom's playground Fan & Star held a special event for Lee Jin-hyuk on May 15. It is a large advertising project celebrating his birthday on June 8 next month.
The success of Lee's birthday project is determined by the number of stars (points that can be collected on the site) donated by fans. When more than 20,000 stars are gathered, there is a congratulatory advertisement.
Participating in the event is available at the "ADs" section on the Fan & Star website. It is a way of donating the stars that fans have collected diligently to advertising products they want. Stars can be obtained through various activities on the site.
Currently, Lee Jin-hyuk's birthday event has a variety of products, including Myeong-dong Media Facade, COEX brand Avenue Media, Shinjuku Shinokubo Station in Tokyo, Japan, and Seoul subway station electronic display boards.
With the event running until May 31, attention is being paid to whether it will be successful for the rest of the year.
Meanwhile, "Fan & Star" opened its solo debut support project on August 30 last year. With the participation of many fans, 1,011,435 stars gathered. At that time, cheering advertisements were placed in various places, including movie theaters and travel buses exclusively for foreigners, along with electronic boards at subway stations in Seoul.