Fan & Star, where fans and stars become one, kicked off Hyomin's birthday ad event on May 1. It is a global fan sim project in which advertisements celebrating Hyomin's birthday are posted in various places.

Hyomin's birthday project is determined by the number of stars donated by fans (points collected on the site). It adds meaning as fans from home and abroad can participate together.

The way to participate in the event is simple. It is a way to donate stars that fans have gathered hard to advertising products they want. The number of donations is unlimited and another product can be added.

Currently, Hyomin's birthday project features super-special products such as Myeongdong Media facade, Hongdae entrance intersection large electronic display board, COEX brand Avenue Media, and Shinokubo Station in Shinjuku, Tokyo, along with electronic display boards at 42 stations on Seoul's Subway Line 2.

Fans are already sending congratulatory messages such as "Hyomin, I love you" and "Hyomin Happy Birthday" in the project comments.

With this momentum, attention is being paid to whether Hyomin's birthday project will succeed.

The event will run through May 17 and will be available at the Fan & Star website (ADs.) section.