"Happy birthday, IU." Fan & Star, where fans and stars are together, held a special event for singer IU on April 17.

"IU, thank you for being born."

Fan & Star, where fans and stars become one, launched a surprise event for singer IU on April 17. It is a large-scale advertising project to celebrate his birthday on May 16 next month.

IU's birthday project is a collaboration between Fan & Star and UAENA. Success is determined by the number of stars (points) gathered in the project, and the more stars gathered, the more celebratory advertisements are posted in various places.

The way to participate in the event is simple. It is a way to donate stars that fans have gathered hard to advertising products they want. Stars can be obtained by doing various activities on the site or completing missions.

Earlier, "Fan & Star" opened IU's birthday event on April 19 last year. With the passionate love of fans, 326,823 stars gathered. Advertisements for the electronic display of waiting rooms and CGV previews in Apgujeong were held for a week on IU's birthday on May 16 at 43 stations on Seoul Subway Line 2. It is expected that IU will be able to receive a surprise birthday gift from "Uaena" following last year.

The event will run through May 3 next month.