MONSTA X released their first full-length album "All About Luv" in the U.S. on Feb. 14 and launched a pop-up store "AAL POP-UP Experience" in Los Angeles and New York.

They joined Monbebe, their official fan club, performances and question-and-answer sessions. 

"The kings of K-pop, MONSTA X, became the first K-pop group to release an album entirely in English. They have something to share with us on the traditional love holiday." the U.S. media outlet said.

The album "All About Luv" is the most anticipated album of 2020 with global artists such as Lippa and Miley Cyrus.

MONSTA X had previously received enthusiastic responses from local fans for their unusual moves in the U.S.

The first single, "WHO DO U LOVE?" was the second K-pop group to make it to the charts on Billboard’s "Pop Songs Chart" and "American Top 40," and later released a series of different styles of singles, drawing attention from local risers.

They have been actively engaged in world tours, including LA concerts at Staples Center, one of the most popular venues in the U.S., and other popular TV shows such as the "Jingle Ball" tour, the "Ihartradio Music Festival," the "Life Is Beautiful Festival" and the "Chanel Collection," to achieve global growth.