YG Entertainment has begun full-fledged operation of the 12-member rookie group TREASURE debut project.

YG unveiled the image of Choi Hyun Suk, Jihoon, Yoshi and Jun Kyu on its official blog at noon on Tuesday. It is titled "TREASURE EDITORIAL Vol.1." It hinted that individual profile photos featuring each member’s charm will be released sequentially, raising fans’ expectations to the fullest extent.

The four members in the photo showed off their superior visuals with their individualistic fashion and styling against the backdrop of the teenage boys’ freewheeling and art, which allows them to feel healthy. Their innocence and charisma have given off a combination of charm, raising curiosity about the music they will introduce in the future.

Choi Hyun Suk is known as the eldest brother who exerts brilliant leadership and an atmosphere maker who leads the team. Not only is it able to create choreography, but Aura, which dominates the stage with its colorful wrapping, has many anti-war charms.

Jihoon is a talented person who combines powerful high notes and dance skills. It has grown to be multiplayer who does his best in everything. He is also seen as a versatile character who will show off his cheerful side through his showy and witty appearance outside the stage.

Yoshi has a "regular handsome" look with his colorful visuals and unrivaled fiscal. He is expected to shoot at Yeo with a charismatic rapper on stage and a so-called "sundung-dong" and cute charm in everyday life. Jun Kyu, who will enrich CHOI HYUN SUK’s vocal line with a special sound, has both pure and shameless beauty. Through his unique vocals and production potential, he expects his future moves as an artist.

Choi Hyunsuk was born last year through the popular program "YG Jewelry Box" aired through JTBC2 and VLIVE. Starting with 150,000 viewers in the first episode of VLIVE, the number of viewers recorded 1.72 million in the last 10 episodes, more than 11 times. As fans from all over the world watched their birth together, Treasure boasts a wide range of fans both at home and abroad before his official debut, generating enthusiastic responses.

In fact, the news of YG’s "TREASURE" overhaul, which was announced on Jan. 6, has drawn keen attention in the global market as well as in Korea. Foreign media highlighted TREASURE as the "Next Boy Group to Lead the Future of YG," following Big Bang, Winner, and Icon.

YG said earlier that it will introduce new content of TREASURE starting in January, adding that it will make utmost efforts to support TREASURE's successful debut and all of its strong music activities.

YG will unveil its various new teasers as part of its promotion to debut the 12-member TREASURE.