- Golden Child Bo-min, a relentless march...Picked as a Clothing Brand Model -

Boy group Golden Child Choi Bo-min has been selected as a fashion brand model, continuing his trend.

On Thursday, clothing brand Le Coq Sportif said it has selected Rising star Choi Bo-min as its model, launching a new season campaign.

The bright and healthy image of Choi and his newly introduced "post-Sunday" collection matched that of the model.

Choi Bo-min draws attention by displaying bright and clean visuals with a sporty outfit in a photo released together.

Choi Bo-min debuted in the K-pop scene in 2017 with Golden Child and is loved by many fans for his cute looks and solid skills. He also established himself as the "next acting idol" by playing Ryu Joo-ha, the main character of "A-TEEN2" Season 2, a Web drama that has gained popularity among viewers in their teens and 20s.

In addition, the MC of "Music Bank" as well as the news of his appearance in the tvN drama "Melting Me Softly" which is scheduled to air in September is continuing his unstoppable moves.

The performance has also led to the advertising industry, where it has been tapped as a CF model for three products -- makeup brand "lilybyred" and perfume brand " My Dahlia" and has emerged as an "advertising blue chip.

"Meanwhile, Choi Bo-min, who has been selected as the model for "Le Coq Sportif" for his positive energy and charm, will be active in a variety of fields, ranging from music to MCs, dramas, and advertisements.