SM Entertainment's general producer Lee Soo man has been selected the "Global Leader" by renowned U.S. cultural magazine Variety for the third consecutive year.

Lee Soo man, the general producer of the show, once again named "International Music Leader 2019" after 2017's "500 Most Influential Business Leaders in the World" and "International Music Leader 2018" selected by "Variety," confirming his global status.

Variety published an article titled "International Music Impact Report" to mark the world's largest music fair to be held June 4 to 7 in Cannes, France, and announced a player responsible for the growth of the music industry and leading the global music business.

 ‘Variety’ Introducing general producer Lee Soo man as "the founder of Korea's largest and most influential SM Entertainment, SM. artists such as EXO, NCT 127 and Red Velvet recently posted record-high sales of their U.S. albums. NCT 127 is leading the move by going on several U.S. programs, including "Good Morning America" and "Jimmy Kimmel Live," and signing contracts with Capitol Music," 

In addition, producer Lee Soo man was named the first Korean winner of the 2016 Asian Games Changer Awards, which was awarded by the U.S.-based "Asia Society" in 2016 for promoting Korean pop culture to the world in 2016 and changing the landscape of the global cultural industry due to the Korean wave, and won the "Most Diplomacy Award" in 2017 for the first time in Korea and China.