The "RE:MAX" project, which was unveiled by TVXQ's Chang min "K-pop King" Chang min’s "Market" and U.S. donation platform "Represent" (Re:Max), has become the talk of the town.

The "RE:MAX" project is a project to donate profits by selling fashion items designed by Chang min and is expected to receive heated responses as it unfolded on the official website of “Represent" for two weeks from May 30 to June 12.

In addition, 'Represent' is a U.S.-based donation platform that sells a variety of products made through collaboration with world-famous retailers and contributes profits, and has been participated by world-class stars such as Leonardo DiCaprio and Mark Ruffalo, and is expected to gain high interest as he actively participated in the project and worked on planning to design.

The project name "RE:MAX" also includes the combination of the English word "REEMIX" and the name "MAX" of Chang min, and the theme "Nature Protection" to "make the Earth beautiful again in the best condition" based on Chang min's idea, adding to the added significance as the proceeds will be donated to activities.

Chang min is in the midst of filming JTBC's new entertainment show "Westen Foods of Western Food" scheduled to air in October.