
What’s Yelki’s surprise birthday present?
Idol weekly ranking site “Fan & Star” kicked off a birthday event for the group Sechs Kies Lee Jae-jin on Friday. It is a large advertising project to celebrate Lee Jae-jin, who will celebrate his birthday on April 13.
Lee Jae-jin’s birthday project is an event in the form of support that is carried out through cooperation between “Fan & Star” and Yel. Success will be determined by the achievement rate of stars (points that can be gathered from sites) based on fan participation.
When 50,000 stars are gathered for the project, a congratulatory video will be displayed on the CM board of Hapjeong Station on Seoul Subway Line 2. Once 100,000 stars are filled, a congratulatory video will also be sent to the SM board (wall) of Gangnam Station, Subway Line No. 2. If the number of stars rises to 200,000, congratulatory videos will also be shown on the electronic display board of the waiting room at 43 stations on Subway Line 2. When 400,000 stars are reached, advertising exposure places will be expanded to Apgujeong CGV screens. In addition, a variety of gifts are waiting for fans, including a multi-vision at Hongdae Station and an advertisement for a treble bus.
Earlier, “Fan & Star” held a birthday event for Lee Jae-jin on June 15 last year. It has achieved 100 percent thanks to the enthusiastic love of the fans. A video clip of
Lee Jae-jin’s birthday was shown on the electronic display board 100 meters away
from Shin Okubo Station in Shinjuku, Tokyo, for a week from July 10-16 of the same year.
It is expected that Lee Jae-jin’s birthday support will be successful this year following
last year.